Philip Kotler, Professor of International Marketing at the Kellogg School of Management of the Northwestern University in Evanston, Illinois, and the father of modern marketing, has been a guest of Bologna Business School in the autumn edition of the Innovation Talks 2017. In this interview, the marketing guru Philip Kotler explains to BBS how Digital Transformation, along with […]
Michael Watras, Chairman and CEO of Straightline and host of the Spring edition of the Innovation Talks 2018, shared with us the experience of a lifetime career in brand strategy and corporate communication.
Ernesto Sirolli, president of the Sirolli Institute for Enterprise Facilitation and host of the Fall edition of the Innovation Talks 2017, shared with us the experience of a lifetime career in service of the passion of the entrepreneurs all around the world.
Donald Norman, father of anthropocentric design, director of the Design Lab at the University of California and former vice president of Apple’s Advanced Technology, has been a guest of Bologna Business School during the event Design Driven Transformation for the 21st Century. The emeritus professor of the University of California San Diego and Northwestern University shared […]
Una ventina d’anni d’esperienza nel marketing fanno di Sylvain Querne un manager versatile, capace di operare in aziende e settori diversi tenendo sempre saldo il timone. Il suo approdo a Facebook Italia rappresenta la volontà della società statunitense di definire in modo chiaro il perimetro della piattaforma come strumento di business.
Rob Hamer, VP R&D Discover Foods and Director Unilever R&D Vlaardingen, the Netherlands, was one of the protagonist speakers at “The company’s impact on society” in the Aula Magna Santa Lucia. At the event, he presented the main goals and a short update of the Unilever Sustainable Living Plan.
Chiara Maci, a Food Blogger and a consultant for companies in the food industry, is one of the most recognized faces in the Italy. We met with her at the MGI Sessions, part of the activities programmed for the Master in Business Management Community.
Stevie Kim‘s task, in her role as Managing Director for Vinitaly International, is to be the ambassador of Italian wine in the world. Her oriental origins make her the most suitable and credible representative of Made in Italy in the difficult Chinese market. She explains why in this interview.
The Dialogues allows participants to meet with personalities from the world of business and culture that have achieved excellence in their respective fields. We spoke to Arthur Huang, CEO and founder of Miniwiz, a design and manufacturing company that uses recycled material as inspiration and raw material. He was a guest at the Innovation Talks Spring […]
Fabio Zaffagnini is the creator and organizer of Rockin1000, one of the most popular Italian events on the web. In April 2014, he managed to convince a rock-band such as Foo Fighters to play in Cesena, diverting them from their world tour to come and play in Romagna