The International Executive MBA is aimed at managers, professionals and consultants who want to guide companies in the process of digital transformation and international growth, aware that these challenges will determine their competitive advantage in the near future. The Master brings digital innovation to the center of business decisions and the creation of value for brands, services and consumers, developing a holistic approach to knowledge, setting digital skills free from exclusively technical and specialist discussion tables and instead relating them to the entire organization. This systemic vision, supported by the wide knowledge base of the University of Bologna and by the direct contact with the companies of Italian excellence, translates into the ability to plan and govern digital transformation in all its processes: from strategy to big data analysis and performance, from service design to organization management. Attending the International Executive MBA means carving out a leading role towards changing within companies. Those who live this experience are ready to tackle a challenge with themselves, and become interlocutors able to influence decisions at the top of international realities. The program, in English, is divided into 39 residential of 3 days each (Thursday, Friday and Saturday, once a month) to meet the working needs of the participants. The lessons on the core themes of the Master are alternated with Hackathons, days designed to work in groups on specific topics dealt with during classes, Focus Session, to tackle cross-cutting themes of the digital business world and the International Week @ Silicon Valley, CA. The future business route will be tracked by professionals able to accelerate the process of changing: book an interview with the Director of the Master to become part of it. THE MASTER IS AN INVESTMENT. THE HONOR LOAN IS THE WAY TO FINANCE IT. “PerTe Prestito Con Lode” with no collateral required, at a reduced interest rate allows to cover up to the entire registration fee.
The Master is aimed at:
- managers, professionals and graduate consultants with more than 3 years of professional experience who want to boost their careers in the field of digital transformation, focusing on all aspects, from strategy to big data and performance analysis, from service design to management of the organization.
- managers, professionals and non-graduate consultants, required to have at least 5 years of professional experience, who have a strong interest in enhancing their careers in the field of digital transformation, focusing on all its aspects, from the strategy to big data and performance analysis, from service design to organization management.
The average expected professional experience is of 7-8 years, the average age is of 35 years.
The international Executive MBA is a master’s degree made up of people, in which formal and informal exchange opportunities are created to facilitate the circulation of ideas and experiences among all the participants. Networking is developed between students of the same class, between the participants and the professors, as well as with students of other programmes and with the School community. The program is characterized by an interdisciplinary approach that combines different teaching methods and application activities, useful for creating a network between participants and companies: HACKATHON AND FOCUS SESSION.
At the end of each module there are two different application activities lasting one day:
The International EMBA brings digital innovation to the center of business decisions and value creation for brands, services and consumers by developing a holistic approach to knowledge, which frees up digital skills from exclusively technical and specialist discussion tables and instead connects them with the whole organization.
The International Executive MBA is a part-time program compatible with the working activity divided into 12 residentials of 3 days each (Thursday, Friday and Saturday, once a month) to which is added an initial Hackaton Residential and a final one, for the preparation of the Project Work, in addition to a day dedicated to the presentation and discussion of the final Project Work. The educational program is organized in 3 modules:
• MODULE 1: BUSINESS FUNDAMENTAL
• MODULE 2: DIGITAL ENABLER
• MODULE 3: DIGITAL TRANSFORMATION
Each module includes courses, focus sessions, meetings with managers and professionals of the digital business world and preparation meetings aimed at developing the project work. The contents are structured to guarantee the succession of activities and to allow participants to deepen each individual area from time to time.
12 core courses on specific topics and characterizing the module that develop over the three days that make up each residential;
11 one-afternoon focus sessions at the end of each module on cross-cutting themes related to the digital business world;
45 weeks of distance learning during which the participants will have to re-elaborate the contents dealt with during each residential and, with the support and indications of the tutors, create a paper on each of the main topics dealt with during classes of core courses;
3 hackathons of a day during which the participants, divided into groups, work on specific business issues and critical issues. Each group receives an evaluation based on the work done and this result contributes to the final evaluation of the participant.
COMPANY DIGITAL BUSINESS ANALYSIS
At the end of module 1, the participants, divided into groups, will start the digital business analysis assigned to the company developing it during the training course (digital business innovation and digital business generation) and present it at the end of module 2. This analysis will be object of evaluation and discussion, as well as being preparatory to the third phase represented by the final Project Work;
The project work concludes the training program and consists in the realization of a final project which starts from the analyzes carried out and developed during the previous modules.
In this module, students will be exposed to the principles and tools of design thinking applied to business models, using these tools in a guided path, with the following target:
Understand the meaning of "Customer Centricity" and the approach to designing digital services and business models
Analyze the needs of consumers and define new services that best satisfy them
Know and apply tools for the design of all the elements of the business model
Evaluate the business potential of an innovative idea
Create a "pitch deck" of the new business idea
Understanding the difficulties related to the implementation of innovative business models ("The Innovator's dilemma") within a 'traditional' company, and strategies that have proved useful in overcoming them.
The digital age has brought with it the proliferation of channels and technologies which in turn have radically changed the context in which marketers find themselves operating. It is therefore necessary to update the way in which marketing is understood and thought up to the digital age.
The course illustrates the new skills and marketing skills to be introduced: data and analytics, customer experience, content, omni-channels and personalization.
The Finance course enable executives to use financial tools to make better decisions. The teaching method combines class lectures and discussions to case studies and spreadsheet modelling to get a deeply and insightful understanding of topics in corporate finance. These topics include, but are not limited to, capital budgeting, project and company valuation and the optimal financing decisions.
The challenge of innovation passes f through people. To create business innovation we need conscious leaders, able to facilitate the work of heterogeneous teams and get the most out of people both in terms of problem finding and change making. In the course, starting from what the neurosciences have taught us about how people "work", we are going to decline an innovative way of people management that can help us, even at cross-cultural level, to improve the drivers of performance.
The Master’s study methodology alternates between classroom learning and remote practical activities on the School’s e-learning platform, constantly monitored by dedicated tutors.
The distance study activity, a weekly work plan on the e-learning platform of the School, represents a moment of individual study supervised by the reference tutor. The platform is equipped with a forum for sharing real-time reflections and insights between professors, tutors and participants.
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The registration fee for the Master’s course on a company basis
is 32,000 Euro + VAT.
Reduced fees are available:
- for individual registration;
- for Business Network companies;
- for the BBS and Profingest alumni.
The registration fee includes:
• Free entry to the indoor gym
• Events of the BBS Community
• Computer lab
• Wireless network
• Access of company balance sheets’ database
Thanks to an agreement between Bologna Business School and Intesa Sanpaolo, the participants will be able to access the “PerTe Prestito Con Lode” loan at a reduced rate to cover the registration fee.
• Amount equal to the participation fee
• Discounted rate
• No collateral required
• Repayable in 10 years
• No early closing fees
The International Executive MBA aims to develop talented managers and professionals able to manage businesses by helping them in the process of digital transformation taking place nowadays.
The Master is open to graduates people with more than 3 years of professional experience and to non-graduates people, who are however required to have at least 5 years of professional experience.
The selection process takes place through the analysis of the Curriculum Vitae and an individual interview, aimed at identifying the candidate’s professional profile and consistency with his / her participation in the master’s program.
To apply, you must send your Curriculum Vitae to email@example.com
Candidates are then contacted to arrange the selection interview with the Directors of the Master.
Faculty members at Bologna Business School work together offering outstanding teaching standards. An international and interdisciplinary approach is guaranteed by a joint team of distinguished national core professors, adjunct, visiting professors, guest speakers and top managers.
Full Professor of Corporate Finance
University of Bologna
European Head of Business Strategy Services
Management Consultant and Director
MGMTLAB.EU - People Intelligence
Associate Professor of Information Elaboration Systems
University of Bologna
Full Professor of Innovation Management
University of Bologna
VP Sales & Marketing Italy
Founder Partner & CEO
Full Professor of Industrial Mechanical Systems
University of Bologna
Associate Professor of Business Economics
University of Bologna
Management Consultant and Adjunct Professor of Marketing
University of Bologna