Andrea Lipparini, Ph.D, is Full Professor of Innovation Management at the University of Bologna. His field of research is on strategic alliances and on networks between companies with the aim of promoting innovation development. He collaborates with a select group of large organizations in the field of Senior executive training, on the themes of change and competence development. He perfected his studies at Wharton School of the University of Pennsylvania and has was a Visiting Professor at Tuck School of Business at Dartmouth (US).
CORE COURSE - The tools for strategic analysis. Strategy and value creation. Industry analysis and competitive advantage. Analysis of competitors and an enlarged competition model. Resources and skills as essential ingredients of the strategy. The nature and sources of competitive advantage. The strategy of cost leadership and differentiation. Competitive advantage in different market conditions. Value chain and cost analysis. The production system and the value system. Technology and innovation management. Competitive advantage in mature industries.
ELECTIVE – Small and Medium Enterprises (SMEs) played a key role in leading Italy to reach the worldwide podium of the most competitive manufacturing countries. The Italian talent, customized according to a sector hyper-specialization approach, has to measure with the changes occurring globally in these years: ‘Western’ economies pay for the low increases in productivity, whereas the ‘emerging’ ones are accelerating with significant impacts on consumption levels. How can our SMEs compete and establish themselves in markets characterized by larger sizes than those they are accustomed to? Are the design and production performed in Italy still of value or should they become global too?
INSPIRATIONAL AND MOTIVATIONAL SESSIONS - In executive the education program Team Building may appear, at first glance, as an activity to be taken for granted. In fact, for participants it is a different experience each time that allows each individual to review his or her methods of integration and collaboration, from problem solving to the formation and consolidation of trust and mutual respect. Positioned at the launch of the master, the workshop is also an important opportunity to hasten bonds of understanding among participants.
CORE COURSE - The main focus of the course is the design and implementation of an IT strategy that is coherent with the comprehensive strategy of the company. The course tackles the theme of how technology should follow, and in some cases anticipate, changes at the level of the market and competitive arenas. The course provides the conceptual models necessary to understand how technological strategy can enhance company resources and solidify organizational capacities, contributing to the complete enhancement of the company’s competitive potential.