Andrea
De Marco


De Marco
CTO and Founder BitBang Adjunct
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BIO

CTO and founder of BitBang from 2003 deals with research and development in applied marketing to new technologies, he has been an Adjunct Professor of Marketing at the Bachelor of Internet Science at the University of Bologna. His research interests are focused on four areas: Digital Analytics, Marketing, Problem Solving, Unstructured Data Mining, Graph Theory Business Applications. Because of his strong passion for computers and for analysis he studied Statistics and Economics at the University of Bologna and graduated in the late 1990s. He began his career in 2000 in the intelligence Division of Kataweb (L'Espresso group) to devise applications of social Network Analysis on the Group's internet site data. He verifyed the marketing appeal of experimental projects of e-CRM and e-commerce, he made several experiences in design of market research on/off-line and in particular the statistical treatment of large amounts of data. In 2001 he was lecturer in the Web Metrics course at the Libera Università di Lingue e Comunicazione IULM. From 2002 to 2012 he was teacher in Bologna Business School for several courses like CRM and e-commerce, Internet Marketing Research and Web Marketing.

COURSES