Francesca
Casadei


Casadei
Italy Digital Strategy Manager MEC Adjunct
Email contact

BIO

Francesca Casadei, is Digital Strategy Manager, mainly known in the web with the name LaFra. She worked in the digital field for more than ten years, firstly in a creative agency as account, than in a company of software development. Since 2011 she has been working in MEC Italy,beginning as Head of Social Media, now she has the role of Digital Strategy Manager. She has a tatoo representing the F5 key on her nape because she thinks that being constantly updated is extremely important.

COURSES

The purpose of this course is twofold: first, it provides students with insights on how to exploit social media within a digital marketing strategy by addressing the main purposes that each social medium can fulfill; secondly, it teaches students how to obtain and, especially, how to extract amd analyze relevant managerial information from online analytics.