Press Launch of the “Prima Settimana della Cucina Italiana nel Mondo”

October 26, 2016 - 11.00 AM - Villa Madama, Via di Villa Madama - Roma

At Villa Madama, the press launch of the “First Week of Italian Cuisine in the World“.

The Week, which will take place from 21 to 27 November, will be an annual event about the Italian culinary tradition abroad in order to promote worldwide the food industry and the high Italian cuisine.

 The working session will be opened, in the Sala della Loggia in Villa Madama, by the Minister of Foreign Affairs and International Cooperation Paolo Gentiloni and the Minister of Agricultural, Food and Forestry Policies Maurizio Martina, addressing issues related to the promotion of Italian excellence, nutrition, equity and sustainability.

Will follow the speeches of the Undersecretary of State at the Economic Development Ivan Scalfarotto, the General Director of RAI Antonio Campo Dall’Orto and the President of the Ambassadors of Taste, Cristina Bowerman, representing the Italian cooks.

Several other interventions will illustrate the projects relating to the training, presented by our Dean Massimo Bergami, the initiatives of Gambero Rosso to provide updated assessments of the Italian restaurants abroad presented by Paolo Cuccia and the presentation of the integrated theme park FICO Eataly World (Fabrica Italiana Contadina), presented by the Chief Executive Tiziana Primori and the President of Fondazione FICO Andrea Segrè.

Among the numerous communication activities undertaken for the promotion of the First Week of Italian Cuisine in the World, it was also created an official hashtag: #italiantaste.



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