INCREASING PROFIT THROUGH OMNICHANNEL STRATEGY

November 27, 2015 - ore 9.30 - Bologna Business School - Villa Guastavillani, Via degli Scalini 18 - Bologna

It has been empirically proven that a “multichannel” customer is more satisfied, purchases more and consequently, companies can increase their profits through strategies that guide customers to use more than one channel.

Timetable:

  • What is omnichannel marketing?
  • • How valuable are shoppers by the channel(s) shopped?
  • • Can we segmentshoppers by the channel in which they shop?
  • • How do shoppers differ in their shopping incidence, monetary value of
  • purchases, and return behavior based on the channel(s) in which they shop?
  • • What are the effects of marketing efforts in one channel on shopping in
  • another channel?
  • • What is the role of big data and analytics in omnichannel marketing?
  • • What is the future of big data, analytics, and omnichannel marketing?

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