MASTER IN Business Management / Made in Italy


The Made in Italy track of the Full Time Business Management Master’s course was devised to help Italian manufacturing companies building a long-lasting and profitable global presence.
The course relies on managers able to combine the levers of creativity with economic results, and aims at analyzing the characteristics of the markets where to position oneself and the actions to be planned to establish one’s organization in the country of choice.
Setting up a distribution network in a foreign market means not only understanding the culture and the structures of the hosting country, but also knowing in depth the territorial contexts where products and services originate from and the peculiarities of value chain and Italian businesses.

The Master’s course is intended for students having different backgrounds and professional ambitions, but who share the same passion for the style and the quality typical of fashion, design, luxury goods and high-end vehicles. The class heterogeneity makes this journey rich in stimulating ideas and occasions to exchange views and opinions with managers and professionals taking part in the lectures.

Attending the Full Time Business Management / Made in Italy Master’s course is a chance to look closely at the Italian excellence and to become its ambassadors abroad, through a journey that combines management skills and the skills needed to adjust to market variables.

The Master’s is part of the offer aimed at combining business administration with the characteristics of the related sectors. The course features, over its 12 months of length, two cycle of classroom lectures and internships (600 hour per each participant) at leading companies, partners of Bologna Business School. The classes preceding the internship alternate lectures on the topics of Made in Italy management and practical exercises, by way of three corporate projects lasting a month each and a longer project, lasting over six months.

Would you like your passion to support the growth of the Italian excellence? Get in touch with the course program manager.



PerTe Prestito Con Lode”, a long-term and low-interest honor loan, with no collateral required to cover the full amount of the tuition fee.


Angelo Manaresi

Angelo Manaresi

Director of Studies

" This master will provide you with the tools for understanding and improving the great collective brand called Made In Italy. In doing so, you will be prepared to contribute to future of the Made in Italy brand and determine the future competitive strategies for Italian businesses. "



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  • 50% F - 50% M



The Master in Business Management – Made in Italy is is a full-time program structured in 1,500 hours of learning activities over 12 months of study, divided into: 360 hours of lecturing, an estimated 540 hours of independent study, and 600 hours of internship.

The structure of the Master is divided into three terms:

  • First term: December – April
  • Second term: May – July
  • Internship: September – December

Classroom participation is about 30 hours per week structured in order to allow time to work in groups, while not neglecting individual students focus and management of interpersonal relationships.
The course is enriched by 3 extensive company projects with a sectorial approach (each lasting one month) that are spaced and integrated with classroom activities and case studies.

The Master offers Business Administration courses intended to consolidate the conceptual knowledge and the operational techniques that are applied to companies. There are also courses and projects with a focus on sectorial issues of Made in Italy. Business Administration courses are concentrated mainly in the first term and are common to all the Master specializations; while track specific courses and company projects take place in the second term.

Given the importance of English language in business, the School offers the opportunity to participate in English conversation sessions within the classroom.

The Master program is constantly updated and adjusted to market needs through continuous interaction between faculty and a specific Management Committee:

Antonio Allegra, Direttore Mercato Italia Stickers & Cards, Panini • Arrigo Berni, Amministratore Delegato, Moleskine • Giuseppe Bulone, Direttore Divisione Pelletteria, Dolce & Gabbana • Alessandro Chiesa, Responsabile Selezione, Ferrari Auto • Corrado Colli, Strategic Advisor, Reggio Children • Alberto Festa, Managing Director, VHERNIER • Michele Furlanetto, Consulente, Blum • Gianmarco Messori, CEO, Messori Italy • Gianni Romitti, Owner, KEYART SPA • Jenny Zanotti, Retail Director, Vicini SpA


This course focuses on the main components of accounting, budgeting and cost analysis. In addition the course will train students on how to analyze economic-financial forecasts and budgets as well as understand the measurement and interpretation of the economic-financial performance of the company. Calculation and analysis in decision-making, management supervision, strategic control and strategic cost management will also be explored.

Over the last decade sustainability and corporate social responsibility (CSR) practices have become paramount for companies as well as for the society at large. Although most companies have developed sustainability programs over the years, as they are cutting carbon emissions, reducing waste, and otherwise enhancing operational efficiency, we are witnessing a mishmash of sustainability tactics that does not add up to a sustainable strategy. To endure, a sustainable strategy has to cope with the competing – and apparently divergent – interests of all stakeholders: investors, employees, customers, governments, NGOs, society and the natural environment.

The purpose of this course is to initiate a debate around the role and functioning of modern corporations as sustainability challenges, opportunities and solutions emerge. In particular, the objective of the course is to detail and disentangle the links between sustainability, CSR and the key role that digital technologies can play as a mean to translate sustainable strategies into effective outcomes.

Within this perspective, three major learning outcomes are expected:

  • To allow students to gain a solid and robust understanding of what sustainability and corporate social responsibility mean in a business context;
  • To allow students to understand key approaches and frameworks for measuring and reporting sustainability and CSR in organizations;
  • To gain an understanding of what sustainability oriented innovation means and how it can be applied to a digital organizational context.

In order to achieve these objectives the course will combine (i) case studies and whole class discussion; (ii) talks by business leaders and managers dealing with sustainability issues; (iii) lectures.

The evaluation of how economically sound a project or investment is, determining the value of a company, understanding the fiscal variables which determine an optimal financial structure. Corporate governance, venture capital and the main issues inherent to the listing of companies on the stock exchange. The functions of the principle derived tools and their use when covering financial risks of the company.

The course will cover a variety of themes which are emerging as the most prominent ones in the context of digital culture.The following is a preliminary list of the topics that will be considered.

1. Computing: Meaning and Limitations (from Kurt Godel & Alan Turing to Quantum and Beyond).

2. Counter Culture vs. Cyber Culture (Stewart Brand & Bob Taylor, a la' carte).

3. Coding: Meaning and Perspectives.

4. The Internet: Lo and Behold.

5. History of Computation.

6. The New Rise of AI: Of Men and Machines.

7. Text Digitization + Literary Analysis + Maps + Interactive Media + Games + Design + Media Art = Digital Humanities?

8. Big Brother in Action: Surveillance, Hacking, Privacy, Cyber-security and Data.

9. Ethics, Moral Responsibility and Accountability of Computing.

10. The Economics of the New Web.

The objective of the course in Digital Marketing is to provide the necessary knowledge for successfully implementing a marketing strategy utilizing new information technology, analyzing the needs of the client, the company communication and sales. A principally quantitative approach for measuring the effectiveness of Digital Marketing activities, which finds their natural application in an online context (e.g. Social Media, E-Commerce, Direct Marketing), without overlooking the application of new technologies in an offline context (e.g. Apps and Mobile Marketing in a modern Retailing environment). At the end of the course, it is expected that the students will have acquired a high level of knowledge on the main tools used in the field of Digital Marketing, allowing them to: define and implement a coherent Digital Marketing strategy; select the best suited tools based on strategic objectives; monitor the effectiveness by means of rigorous analytical procedures.

The objective of the course is to provide an overview of Italian design focusing on its origins, characteristics and tendencies. The course will develop with an in depth study of specific themes related to the various focus area. To this end, the program will be divided into three principle sections: the identity of Italian design; testimonials; examples and methods.

This course structure consists of select lectures and three company projects.

LECTURES: Cover the current and future trends in the markets and in the management of companies that carry out activities connected to Made in Italy. The penetration of international markets. The ways in which Made in Italy firms are present on the international stage: direct presence, agreements, business activities, manufacturing activities. The "made in" of other countries: similarities and differences with Made in Italy.

COMPANY PROJECTS: The course also includes 3 business projects of 1 month each. The projects are carried out by working in groups of 4-5 participants and begin with the presentation of the company by a manager of a company who is a partner in the School’s network. The manager details to the group the scope of the project. During each project work, participants are assisted by a tutor; at the end of the month there is a meeting with the management and a presentation of the deliverables created by the participants. Teachers and management both provide an assessment, in order to review both the originality of the managerial solutions proposed as well as the practical feasibility and implementation potential in a real business context.

From business model to marketing operational plan. The basic conceptual and quantitative tools necessary to understand, analyze, and build relationships that a company establishes with its own market: the centrality of the customer, the study of purchasing behavior, the processes of segmentation and positioning, development of new products and diffusion of innovation, pricing decisions, distribution and communication.

Introduction to marketing research: descriptive analysis. Utilizing probability and hypothesis in marketing research. Design and technical development finalized for collecting primary data. Data analysis: regression. Segmentation and clustering techniques. Perceptual maps and positioning.

The course focuses on issues related to the management of materials along the supply chain, from suppliers to distribution channels. In this regard, they have a vital role. Managerial and organizational decisions made about the relationships with external companies with which we relate to, are the focal point of the course. In analyzing the vertical relationships between firms, the course seeks to develop: sensitivity to the Strategic Importance of the reports, the technical and managerial knowledge needed to deal with the decisions in the matter and organizational skills needed to manage them.

Learning method

The educational sessions provide different learning methods, including lectures, simulations, discussions of case studies, presentations by companies, testimonials and group work.

The curriculum is complete with a series of Master Lectures given by professionals from the world of business, academia, and politics, which also provide numerous opportunities for discussion and interaction with the business world through case histories.

The program is developed in close collaboration with business partners both during the courses and during the three sectorial company projects; the didactic approach is totally different from traditional university courses, as the lessons of the Master provide practical tools which allow practitioners to carry out concrete projects.
This project vision consists of:

  • a business plan (January to December) developed during the entire Master
  • 3 major projects of 1 month each (May, June and July) related to the chosen field
  • other shorter projects within single lessons
  • the final project for the internship.


Building synergies with businesses is a priority and a distinguishing characteristic of all programs of the Alma Bologna Business School, including the Master in Business Management – Made in Italy.
The School is fully dedicated to preparing students for the job market and it accomplishes this through systematic career development, with an ongoing commitment to combine the best professional projects by students with the demands of businesses.

The internship is an excellent springboard to the professional world, evidenced by the fact that six months after completing the full-time master at Alma Bologna Business School, an average of 90% of alumni are working in a company.


Chiara Masin

Junior Product Manager, Champion Europe Group
MGI - Made in Italy (a.y. 2013/2014)

"My experience at Bologna Business School was an excellent springboard for my working life. I studied Humanities, so the master full-time allowed me to enter and to discover the economics and marketing world. I had an hard experience, that has been also valiant and satisfying. I suggest to attend the course, not just for its training, but also and above all for the great opportunities for growth that it offers."

Marcello Magnani

Junior Trade Marketing Manager, Orogel
MGI - Made in Italy (a.y. 2014/2015)

"The Master was my personal turning point. Studying in BBS I could look beyond my own immediate horizons. I had the opportunity to interact with famous managers, deal with business subjects with a concrete approach and to develop the mentality to start new businesses. The project works with companies were challenging and fundamental in order to be ready for the job in industries. I believe that the added values of the Master were different. One of the most important added values is the placement service. Thank to this, me and my colleagues were able to prove our competences and potentialities in national and international companies."

Debora Boetti

Buyer Officer Women’s and Girl’s Apparel, Game7Athletics
MGI - Made in Italy (a.a. 2014/2015)

"After my three-year bachelor's degree in Management and Marketing, I felt the necessity to acquire the right skills, in order to enter the labour market as soon as possible. I thought that Master in Business Administration was the best way to reach this goal. Discussing business issues everyday, interacting with colleagues, professors and managers were important experiences. These made me more aware about my relational skills which could be useful to take on labour market. Projects Work were increasingly necessary, because a direct approach and the possibility to work side by side with companies allowed me to challenge myself with an added value. Studying in BBS means to meet managers, students and professors. This is a good opportunity to gain from the meetings.
Master in BBS was able to guide me and train me up. It was a challenging year which asked for a little more every day from me, but it payed me a great compensation."

Mirko Pacini

Junior Web Analytics Specialist, Yoox Net-A-Porter Group
MGI - Made in Italy (a.a. 2014/2015)

"My experience in BBS was highly meaningful and it allowed me to turn my formation process around in the best way.
After my bachelor's degree in Management & Marketing and a year of working experience, I felt the need to improve my theoretical and practical knowledge in the business sector. This is the reason why I applied for the Master in Business Management and now I can say that it was a good decision. The Master allowed me to discuss a lot of themes and, in particular, to interact in person with companies and managers. This could be possible thak to the different opportunities offered by the Master.
Project works were very important during my experience. I had the opportunity to test myself in a context similar to the professional one, working individually, with colleagues or the entire class.
It was a challenging and effortful academic year, but it was also the basis of my future full of gratifications."

Andrea Faviere

New Business Manager, MT Distribution
MGI - MADE IN ITALY (A.Y. 2012/2013)

"The master of the Bologna Business School has allowed me to capitalize on my previous educational and work experiences, opening doors for me that would otherwise have remained closed. Marketing, finance, administration and audit, and industrial design were transformed from unknown elements for me, into topics that challenged and allowed me to grow, both personally and professionally. Eventually they would become a foundation for achieving ever more ambitious goals. In other words, a year that was worth 30 years."

Armando Castaldo

Digital Strategist, True Places Italy
MGI - Made in Italy (a.y. 2012/13)

"Coming from a humanities background (doctorate in philosophy), the master degree in Business Management has been the best choice in terms of learning the basics of business management and marketing. A journey consisting of seven intense educational months from a professional point of view (with study of theory that would later be put into practice through project work) was rich and unforgettable from a personal point of view. After the Master, I worked in the marketing area, specializing even more in digitalization and Web. After a professional experience of eighteen months at Diego De Palma Milan, I worked on startup. Firstly, I created with other parteners ITExists - Unconventional Italy Today. This is an innovative startup of Incoming Tourism. Secondly, I worked at True Places Italy wich is a app connected to experiencial pathways. After three years from the end of the Master, now I work as Web & Communication Specialist. This is a changing position which involved permanent research, willing to learn and to know innovation and trend in the area."


Over the years, our partners have been constantly involved in the activities, which make up the structure of our programs. Companies belonging to our network take part in project works and master’s lectures; they actively contribute by engaging with students through guest lecture sessions and by organizing company visits.
Our partners are the first supporters of our students by providing scholarships, internships and professional opportunities.

The partner companies of the Bologna Business School for the Master in Business Management – Made in Italy are:




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The tuition fee for the Master is 11,200 euros (VAT free) to be paid in three installments:

  • First installment: 1.500,00 euros
  • Second installment: 6.000,00 euros
  • Third installment: 3.700,00 euros

The fee includes participation in theMaster, all the study material available through the online platform, and access to the Alma Bologna Business School such as: personal account for the Alma wi-fi, use of the PCs in the Computer Lab, access to the study areas, access to the internal gym, special rates for the School restaurant.
Furthermore, the fee gives participants the right to take advantage of the supporting activities of the School, such as the language courses and the master lectures by invitation.
Free parking is also available within the BBS campus.

Additionally, with the Student Card of the University of Bologna, students have access to all of the university facilities, including over 100 libraries, digital resources and study halls (including databases and online subscriptions); the three city center canteens and all university student related discount offers. More information are available on the site of the University of Bologna:


Thanks to the agreement between Bologna Business School and Intesa Sanpaolo, participants are eligible to apply for “PerTe Prestito Con Lode”,  a long-term and low-interest honor loan.

Main characteristics:

  • Loan amount equal to the enrollment fee
  • Reduced interest rate
  • No collateral required
  • Repayable in 10 years
  • No early closing fees




Bologna Business School provides merit-based partial scholarships to the leading candidates in the selection process. Furthermore, at the end of the master, the School assigns a prize to the best student.

The cost of the Master can be covered in full or partially by third parties: public bodies, foundations, or companies.

Thanks to the contribution of INPS (Istituto Nazionale della Previdenza Sociale), in the academic year 2017/2018, 7 scholarships of 10.000 euros are available to INPS employees or retired members, to their children or orphans.

For futher details on the application procedures visit the INPS website.



Applying is open to anyone holding an undergraduate degree of the old and new system. The degree must be obtained on or before the enrollment deadline of the Master.

For auditors, an undergraduate degree is not necessary.


Admission to the Master requires the student to pass the selection process, which consists of:

  • a written exam on general knowledge and logic and mathematics
  • a written exam on English language proficiency
  • a motivational interview designed to assess the candidate’s professional plan and its consistency with the objectives of the Master


The second level Master is accessible only to those who have a bachelor's degree from the old system or a Laurea Magistrale/Specialistica. To access the first level Master a three-year undergraduate degree or a bachelor’s degree in the old system is sufficient.
Access to a first level University Master requires at least a three-year Bachelor’s degree (or the Bachelor’s degree in the old system); for a second level Master's Degree, the Laurea Magistrale/Specialistica (or the Bachelor’s degree of the old system) is necessary.
Enrolling in multiple university courses is not allowed. Therefore, if you are already enrolled in a degree at this or another university prior to registration into the master you are required to apply for a suspension of studies ("career freeze") at the secretariat of the specific School. During the suspension period you will not be able to undertake exams nor accumulate attendance related to the suspended degree.
Yes, you can enroll prior recognition of the degree at the Italian Embassy or Consulate in the country where it was obtained. More details are available in the tender announcement.
Upon registration and payment of the admission fee, you must submit or send via registered mail to Alma Bologna Business School (Via degli Scalini 18-40136 Bologna), the following documents:
• a copy of the receipt for the fee of 60.00 euro for administrative services;
• summary sheet;
• a copy of your ID;
• Undergraduate Degree (or substitute statement);
• curriculum vitae;
• any additional titles to be assessed for admission purposes.
No, once you pass the selections, you can decide whether to formalize the registration to the Master through the registration process. However, it is essential to participate in the selection process and to pass it in order to be able to register.
It is essential, for the purpose of registration, to have completed the degree by the registration deadline.
As long as you have passed the selection process, you can still register as an auditor.
An auditor is someone who participates in a master and who has passed the selection stage but doesn’t have an MA/Specialist degree/degree according the old system/ or hasn’t be graduated within the call’s deadline. An auditor can participate in all lessons, academic activities and to the internship (not compulsory). An auditor doesn’t need to take exams and therefore is not awarded CFU. An auditor will however receive a certificate of attendance by the University of Bologna. Instead of paying €11.200 an auditor pays €9.200
CFU or Crediti Formativi Universitari is a tool to measure the quantity of learning required, including independent work necessary for the student to acquire the knowledge and skills in the subject matter of each specific course.
A credit (CFU) generally corresponds to 25 hours of work including lectures, tutorials, etc., but also independent study. For each academic year, a full time student in the course requires an average amount of work equal to 60 credits, ie. around 1500 hours. The credits are acquired by passing the exam or other testing.
The credits are used to compare different courses in Italian and European universities through an evaluation of the student workload required in certain subject areas in order to achieve the educational objectives defined. They facilitate student mobility between different courses of study, but also between Italian and European universities. Loans acquired during a course of study may be approved for continuing in other courses of study.
The University of Bologna uses the ECTS system accurately applying the European Credit Transfer System (ECTS) in all courses of the first cycle (Laurea), second cycle (Laurea Magistrale) and unified cycle. ECTS is a recognized standard created with the goal of supporting mobility and cultural exchange among students at the European level. This standard allows for the comparison of credit systems used by Universities and higher education institutions in Europe, to plan and implement the learning path of students. This allows students who study in one country to see their studies recognized at an institution in another country that applies the same standard.
Yes, every Master is composed of multiple courses, each with an exam at the end and based on whose completion the student earns the relative CFU for the course.
You can contact the Help Desk directly via e-mail:, or by telephone: +39 0512099882; or you can apply online:
The School organizes several occasions for meetings, discussion, networking, training, refresher training reserved for the Alumni Community (those who have attended a course in Alma Bologna Business School). For further information visit the Community section of our website.
Unlike the Laurea Magistrale or Specialistica, a University Master's degree actively involves students in practical cases, providing skills that facilitate immediate entry into the labor market. Specifically, the Master in Business Management, before the internship period, requires the development of a business plan that is carried out for the duration of the master and 3 one-month-long company projects each with a company chosen by the participant.


Faculty members at Bologna Business School work together offering outstanding teaching standards. An international and interdisciplinary approach is guaranteed by a joint team of distinguished national core professors, adjunct, visiting professors, guest speakers and top managers.

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