MASTER IN Business Management / Food & Wine

A PASSION TO GROW

The Food & Wine track of the Full Time Business Management Master’s course is intended for young graduates wishing to start a managerial career in this leading industry of Italian excellence.

To be ready for the challenges of the industrial food sector as well as of the niche production, management, marketing and finance skills are developed together with strategies for export activities and the rationale of the distribution channels available today.

It is essential to have a general overview in order to identify the most suitable business model to establish the value of Italian food and wine products on the global market. This is a shared goal of the businesses that are partners of Bologna Business School, whose knowledge is made available to the course participants to create a swift interaction between education and the labor market.

This experience is a unique occasion to transform the passion for the product into a journey of professional growth, to be employed with equal efficacy in the production, sales or marketing areas, as well as to start one’s own business, putting to good use the network of people participants get to know during the course.

The Food & Wine Full Time Business Management Master’s course is part of the educational offer aimed at combining business administration with the characteristics of the related sectors. The course features two cycles of classroom lectures, one of which is common to all other tracks, and a final internship, lasting in total 12 months. The classes preceding the internship feature lectures on the topic of food and beverage management and practical exercises, by way of three corporate projects lasting a month each and a longer project, lasting over six months.

Italian excellence needs your passion to become increasingly management-oriented. Get in touch with the course program manager: we’ll make your ambitions grow.

 

THE MASTER IS AN INVESTMENT.
THE HONOR LOAN IS THE WAY TO FUND IT.

PerTe Prestito Con Lode”, a long-term and low-interest honor loan, with no collateral required to cover the full amount of the tuition fee.

 


Angelo Manaresi

Angelo Manaresi

Director of Studies
angelo.manaresi@unibo.it

" The local Food and Wine sector is in continuous growth. International development is a great opportunity but imposes new politics for promoting and increasing the value of enograstronomical Italian assets, one of the principal vectors in tourism development, including in foreign markets. This master allows you to enter this sector as a protagonist. "

CLASS PROFILE 2015/2016

ACADEMIC BACKGROUND

  • 25

    AVERAGE AGE

  • 50% F -50% M

    GENDER

Structure

The Master in Business Management – Food & Wine is a full-time program structured in 1,500 hours of learning activities over 12 months of study, divided into: 360 hours of lecturing, an estimated 540 hours of independent study, and 600 hours of internship.
The structure of the Master is divided into three terms:

  • First term: December – April
  • Second term: May – July
  • Internship: September – December

Classroom participation is about 30 hours per week structured in order to allow time to work in groups, while not neglecting individual students focus and management of interpersonal relationships.
The course is enriched by 3 extensive company projects with a sectoral approach (each lasting one month) that are spaced and integrated with classroom activities and case studies.
The Master offers Business Administration courses intended to consolidate the conceptual knowledge and the operational techniques that are applied to companies. There are also courses and projects with a focus on sectorial issues of Food & Wine. Business Administration courses are concentrated mainly in the first term and are common to all the Master specializations; while track specific courses and company projects take place in the second term.
Given the importance of English language in business, the School offers the opportunity to participate in English conversation sessions within the classroom.

The Master program is constantly updated and adjusted to market needs through continuous interaction between faculty and a specific Management Committee:

Massimo Bottura, Chef, Osteria Francescana • Marco Caprai, Owner, Arnaldo Caprai srl Societa Agricola • Gennaro Esposito, Chef, Ristorante Torre del Saracino • Nicola Farinetti, Amministratore Delegato, Eataly Roma • Davide Paolini, Gastronauta, Il Sole 24 Ore • Michele Pontecorvo, Consigliere delegato alla corporate identity, comunicazione e CSR presso Ferrarelle SpA • Sergio Soavi, Responsabile vendite GDO, Terre del Cerro 
• Massimo Spigaroli, Owner and Chef, Antica Corte Pallavicina

COURSES

This course focuses on the main components of accounting, budgeting and cost analysis. In addition the course will train students on how to analyze economic-financial forecasts and budgets as well as understand the measurement and interpretation of the economic-financial performance of the company. Calculation and analysis in decision-making, management supervision, strategic control and strategic cost management will also be explored.



Over the last decade sustainability and corporate social responsibility (CSR) practices have become paramount for companies as well as for the society at large. Although most companies have developed sustainability programs over the years, as they are cutting carbon emissions, reducing waste, and otherwise enhancing operational efficiency, we are witnessing a mishmash of sustainability tactics that does not add up to a sustainable strategy. To endure, a sustainable strategy has to cope with the competing – and apparently divergent – interests of all stakeholders: investors, employees, customers, governments, NGOs, society and the natural environment.

The purpose of this course is to initiate a debate around the role and functioning of modern corporations as sustainability challenges, opportunities and solutions emerge. In particular, the objective of the course is to detail and disentangle the links between sustainability, CSR and the key role that digital technologies can play as a mean to translate sustainable strategies into effective outcomes.

Within this perspective, three major learning outcomes are expected:

  • To allow students to gain a solid and robust understanding of what sustainability and corporate social responsibility mean in a business context;
  • To allow students to understand key approaches and frameworks for measuring and reporting sustainability and CSR in organizations;
  • To gain an understanding of what sustainability oriented innovation means and how it can be applied to a digital organizational context.

In order to achieve these objectives the course will combine (i) case studies and whole class discussion; (ii) talks by business leaders and managers dealing with sustainability issues; (iii) lectures.



The evaluation of how economically sound a project or investment is, determining the value of a company, understanding the fiscal variables which determine an optimal financial structure. Corporate governance, venture capital and the main issues inherent to the listing of companies on the stock exchange. The functions of the principle derived tools and their use when covering financial risks of the company.



The course will cover a variety of themes which are emerging as the most prominent ones in the context of digital culture.The following is a preliminary list of the topics that will be considered.

1. Computing: Meaning and Limitations (from Kurt Godel & Alan Turing to Quantum and Beyond).

2. Counter Culture vs. Cyber Culture (Stewart Brand & Bob Taylor, a la' carte).

3. Coding: Meaning and Perspectives.

4. The Internet: Lo and Behold.

5. History of Computation.

6. The New Rise of AI: Of Men and Machines.

7. Text Digitization + Literary Analysis + Maps + Interactive Media + Games + Design + Media Art = Digital Humanities?

8. Big Brother in Action: Surveillance, Hacking, Privacy, Cyber-security and Data.

9. Ethics, Moral Responsibility and Accountability of Computing.

10. The Economics of the New Web.



The objective of the course in Digital Marketing is to provide the necessary knowledge for successfully implementing a marketing strategy utilizing new information technology, analyzing the needs of the client, the company communication and sales. A principally quantitative approach for measuring the effectiveness of Digital Marketing activities, which finds their natural application in an online context (e.g. Social Media, E-Commerce, Direct Marketing), without overlooking the application of new technologies in an offline context (e.g. Apps and Mobile Marketing in a modern Retailing environment). At the end of the course, it is expected that the students will have acquired a high level of knowledge on the main tools used in the field of Digital Marketing, allowing them to: define and implement a coherent Digital Marketing strategy; select the best suited tools based on strategic objectives; monitor the effectiveness by means of rigorous analytical procedures.



This course takes an in-depth look at argi-business. Exploring all factors including the economic and management issues related to enterprises engaged in different sectors of the food and wine sector in the context of the gradual process of internationalization and globalization of the economy. In addition the course studies the implications for agricultural and food and wine businesses of the growing competitive pressure. Evolution of the concept and the role of quality in the food and wine industry: from typical production methods to genetically modified products. The strategies of multinational corporations, form large to small and medium-sized enterprises. Internal, external growth and concentrations. The development of modern forms of distribution channels and the new structure of trade channels in the food and wine sector. The application of the tools of strategic planning, tactical adaptation and audit for food and wine businesses.



This course structure consists of select lectures and three company projects.

LECTURES: Focus on the management of companies in the high-end food and wine business, which requires knowledge of issues unique to each sector and the problems of the value chain. Such management also necessitates an awareness of the repositioning activities of traditional companies which, starting from a medium or medium-high product, develop excellence in terms of production and distribution.

COMPANY PROJECTS: The course also includes 3 business projects of 1 month each. The projects are carried out by working in groups of 4-5 participants and begin with the presentation of the company by a manager of a company who is a partner in the School’s network. The manager details to the group the scope of the project. During each project work, participants are assisted by a tutor; at the end of the month there is a meeting with the management and a presentation of the deliverables created by the participants. Teachers and management both provide an assessment, in order to review both the originality of the managerial solutions proposed as well as the practical feasibility and implementation potential in a real business context.



From business model to marketing operational plan. The basic conceptual and quantitative tools necessary to understand, analyze, and build relationships that a company establishes with its own market: the centrality of the customer, the study of purchasing behavior, the processes of segmentation and positioning, development of new products and diffusion of innovation, pricing decisions, distribution and communication.



This course clearly defines all the main aspects of managing a successful communication and marketing campaigns within the Food and Wine sector, as well as define in-depth answers to the following questions:  how the process of reputation building of companies within the Food and Wine sector occurs. How important are the opinions of food and wine experts and guidebooks? What degree of relevance will these opinions have in a chef's career, in the reputation and performance of a restaurant or a wine producer. What is the role played by Italian cuisine abroad in strengthening the reputation of Italian food and wine, and which instruments will strengthen the reputation of a product in Italy and in foreign markets?



Introduction to marketing research: descriptive analysis. Utilizing probability and hypothesis in marketing research. Design and technical development finalized for collecting primary data. Data analysis: regression. Segmentation and clustering techniques. Perceptual maps and positioning.



The course focuses on issues related to the management of materials along the supply chain, from suppliers to distribution channels. In this regard, they have a vital role. Managerial and organizational decisions made about the relationships with external companies with which we relate to, are the focal point of the course. In analyzing the vertical relationships between firms, the course seeks to develop: sensitivity to the Strategic Importance of the reports, the technical and managerial knowledge needed to deal with the decisions in the matter and organizational skills needed to manage them.



Learning method

The educational sessions provide different learning methods, including lectures, simulations, discussions of case studies, presentations by companies, testimonials and group work. The curriculum is complete with a series of Master Lectures given by professionals from the world of business, academia, and politics, which also provide numerous opportunities for discussion and interaction with the business world through case histories.
The program is developed in close collaboration with business partners both during the courses and during the three sectorial company projects; the didactic approach is totally different from traditional university courses, as the lessons of the Master provide practical tools which allow practitioners to carry out concrete projects.
This project vision consists of:

  • A business plan (January to December) developed during the entire Master
  • 3 major projects of 1 month each (May, June and July) related to the chosen field
  • Other shorter projects within single lessons
  • The final project for the internship.

CAREER DEVELOPMENT

Building synergies with businesses is a priority and a distinguishing characteristic of all programs of the Alma Bologna Business School, including the Master in Business Management – Food & Wine.
The School is fully dedicated to preparing students for the job market and it accomplishes this through systematic career development, with an ongoing commitment to combine the best professional projects by students with the demands of businesses.

The internship is an excellent springboard to the professional world, evidenced by the fact that six months after completing the full-time master at Alma Bologna Business School, an average of 90% of alumni are working in a company.

Alumni

Beatrice Baroni

Food and Beverage Controller, Signorvino
MGI - Food & Wine (a.y. 2015/2016)

"After the three-year degree, I decided to take the professional master instead of the master degree. Compared to a degree course, the professional master is decisive in setting up an entrepreneurial mindset and having real contact with the management and business world. This is possible thanks to the many concrete business cases faced by the lesson and thanks to professionals, teachers, alumni and entrepreneurs who bring their testimonies directly to the classroom. During my internship I found many aspects faced during the course, and I could apply them concretely. Fundamentals were the inputs on digital marketing, which led me to start a startup with two college colleagues. The professional master is not a simple course of study, but it is really an intense and decisive life experience to set your own future."

Lucrezia Monsagrati

Assistant Brand Manager Marketing, Bahlsen
MGI - Food & Wine (a.y. 2015/2016)

"After finishing my law studies, I felt the need to change and I needed the best possible training to enter the business world. The Master in Business Management has formed me in content, focusing heavily on the core aspects of Marketing and Management, and at personal level by making me grow and enter into a more working and study perspective.
The Master has provided me with all the tools needed to best work the world. A path I would make again!"

Claudia Cesari

Trade Marketing Assistant, Montenegro srl
MGI - Food & Wine (a.y. 2013/2014)

"Bologna Business School played an important role to connect studies and job. First of all, the school is a good environment in order to work within other students. Secondly, the teaching staff is a very powerful force. The high quality of the teaching methods and the close link between the school and the business world have been very important for my experience. Thank to Bologna Business School, I have had the opportunity to enter the working world immediately. I continued to work in the same company where I had done my internship for one year. Afterwards, I was hired by another company which is closely connected to Bologna Business School."

Monica Petreni

Sales & Marketing Assistant, Castello di Ama
MGI - Food & Wine (a.a. 2012/13)

"Il master alla Bologna Business School ha rappresentato per il me il punto cruciale di svolta tra la teoria universitaria e la pratica lavorativa. Le lezioni dell'università infondono sapere, ma non insegnano a guardare il mondo del lavoro globalizzato con gli occhi attenti di una figura manageriale. I vari corsi del master fanno della realtà aziendale, così nebulosa per studenti aspiranti lavoratori, un insieme ordinato di componenti con regole proprie. Il master mi ha permesso di guardare il singolo organismo ‘azienda’ come un insieme di apparati che collaborano per la buona riuscita del tutto. Sei mesi di full immersion in lezioni di economia, marketing, finanza e project work si sintetizzano in un bagaglio culturale ed esperienziale che nella realtà lavorativa permettono un grande vantaggio competitivo."

COMPANIES

Over the years, our partners have been constantly involved in the activities, which make up the structure of our programs. Companies belonging to our network take part in project works and master’s lectures; they actively contributeby engaging with students through guest lecture sessions and by organizing company visits.

Our partners are the first supporters of our students by providing scholarships, internships and professional opportunities.

The partner companies of the Bologna Business School for the Master in Business Management – Food & Wine are:

ALCE NERO AZIENDA AGRICOLA RIVERA BAHLSEN CAFFEINA CASTELLO DI AMA CONSERVE ITALIA COOP ALLEANZA 3.0 DISPENSA EMILIA ERBACIPOLLINA ETHICA WINES FERRARI VINI FRATELLI BRANCA GRANAROLO LA DISPENSA DI AMERIGO LA SANGIOVESA LIDL MEDUSA-REGNOLI MIRABELLA MOLINO SPADONI MOZZABELLA NESTLE’ PASTA CUNIOLA PASTIFICIO GRANORO SAN PATRIGNANO SGMARKETING SGNAM SIGMA STERPO TENUTA CAPEZZANA TENUTA SAN VITO UNIGRA’ VILLA SPERINA VILLANI SALUMI YOU CAN DO

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FEES

The tuition fee for the Master is 11,200 euros (VAT free) to be paid in three installments:

  • First installment: 1.500,00 euros
  • Second installment: 6.000,00 euros
  • Third installment: 3.700,00 euros

The fee includes participation in theMaster, all the study material available through the online platform, and access to the Alma Bologna Business School such as: personal account for the Alma wi-fi, use of the PC in the Computer Lab, access to the study areas, access to the internal gym, special rates for the School restaurant.
Furthermore, the fee gives participants the right to take advantage of the supporting activities of the School, such as the language courses and the master lectures by invitation. Free parking is also available within the BBS campus.

Additionally, with the Student Card of the University of Bologna, students have access to all of the university facilities, including over 100 libraries, digital resources and study halls (including databases and online subscriptions); the three city center canteens and all university student related discount offers. More information is available on the site of the University of Bologna: http://www.unibo.it/it/servizi-e-opportunita

HONOR LOAN

Thanks to the agreement between Bologna Business School and Intesa Sanpaolo, participants are eligible to apply for “PerTe Prestito Con Lode”,  a long-term and low-interest honor loan.

Main characteristics:

  • Loan amount equal to the enrollment fee
  • Reduced interest rate
  • No collateral required
  • Repayable in 10 years
  • No early closing fees

 

 

SCHOLARSHIPS

Bologna Business School provides merit-based partial scholarships to the leading candidates in the selection process. Furthermore, at the end of the master, the School assigns a prize to the best student.

The cost of the Master can be covered in full or partially by third parties: public bodies, foundations, or companies.

INPS
Thanks to the contribution of INPS (Istituto Nazionale della Previdenza Sociale), in the academic year 2017/2018, 7 scholarships of 10.000 euros are available to INPS employees or retired members, to their children or orphans.

For futher details on the application procedures visit the INPS website.

 

REQUIREMENTS

Applying is open to anyone holding an undergraduate degree of the old and new system. The degree must be obtained on or before the enrollment deadline of the Master.

For auditors, an undergraduate degree is not necessary.

APPLICATION PROCESS

Admission to the Master requires the student to pass the selection process, which consists of:

  • a written exam on general knowledge and logic and mathematics
  • a written exam on English language proficiency
  • a motivational interview designed to assess the candidate’s professional plan and its consistency with the objectives of the Master

FAQs

The second level Master is accessible only to those who have a bachelor's degree from the old system or a Laurea Magistrale/Specialistica. To access the first level Master a three-year undergraduate degree or a bachelor’s degree in the old system is sufficient.
Access to a first level University Master requires at least a three-year Bachelor’s degree (or the Bachelor’s degree in the old system); for a second level Master's Degree, the Laurea Magistrale/Specialistica (or the Bachelor’s degree of the old system) is necessary.
Enrolling in multiple university courses is not allowed. Therefore, if you are already enrolled in a degree at this or another university prior to registration into the master you are required to apply for a suspension of studies ("career freeze") at the secretariat of the specific School. During the suspension period you will not be able to undertake exams nor accumulate attendance related to the suspended degree.
Yes, you can enroll prior recognition of the degree at the Italian Embassy or Consulate in the country where it was obtained. More details are available in the tender announcement.
Upon registration and payment of the admission fee, you must submit or send via registered mail to Alma Bologna Business School (Via degli Scalini 18-40136 Bologna), the following documents:
• a copy of the receipt for the fee of 60.00 euro for administrative services;
• summary sheet;
• a copy of your ID;
• Undergraduate Degree (or substitute statement);
• curriculum vitae;
• any additional titles to be assessed for admission purposes.
No, once you pass the selections, you can decide whether to formalize the registration to the Master through the registration process. However, it is essential to participate in the selection process and to pass it in order to be able to register.
It is essential, for the purpose of registration, to have completed the degree by the registration deadline.
As long as you have passed the selection process, you can still register as an auditor.
An auditor is someone who participates in a master and who has passed the selection stage but doesn’t have an MA/Specialist degree/degree according the old system/ or hasn’t be graduated within the call’s deadline. An auditor can participate in all lessons, academic activities and to the internship (not compulsory). An auditor doesn’t need to take exams and therefore is not awarded CFU. An auditor will however receive a certificate of attendance by the University of Bologna. Instead of paying €11.200 an auditor pays €9.200
CFU or Crediti Formativi Universitari is a tool to measure the quantity of learning required, including independent work necessary for the student to acquire the knowledge and skills in the subject matter of each specific course.
A credit (CFU) generally corresponds to 25 hours of work including lectures, tutorials, etc., but also independent study. For each academic year, a full time student in the course requires an average amount of work equal to 60 credits, ie. around 1500 hours. The credits are acquired by passing the exam or other testing.
The credits are used to compare different courses in Italian and European universities through an evaluation of the student workload required in certain subject areas in order to achieve the educational objectives defined. They facilitate student mobility between different courses of study, but also between Italian and European universities. Loans acquired during a course of study may be approved for continuing in other courses of study.
The University of Bologna uses the ECTS system accurately applying the European Credit Transfer System (ECTS) in all courses of the first cycle (Laurea), second cycle (Laurea Magistrale) and unified cycle. ECTS is a recognized standard created with the goal of supporting mobility and cultural exchange among students at the European level. This standard allows for the comparison of credit systems used by Universities and higher education institutions in Europe, to plan and implement the learning path of students. This allows students who study in one country to see their studies recognized at an institution in another country that applies the same standard.
Yes, every Master is composed of multiple courses, each with an exam at the end and based on whose completion the student earns the relative CFU for the course.
You can contact the Help Desk directly via e-mail: help.studentionline@unibo.it, or by telephone: +39 0512099882; or you can apply online: https://studenti.unibo.it/sol/welcome.htm
The School organizes several occasions for meetings, discussion, networking, training, refresher training reserved for the Alumni Community (those who have attended a course in Alma Bologna Business School). For further information visit the Community section of our website.
Unlike the Laurea Magistrale or Specialistica, a University Master's degree actively involves students in practical cases, providing skills that facilitate immediate entry into the labor market. Specifically, the Master in Business Management, before the internship period, requires the development of a business plan that is carried out for the duration of the master and 3 one-month-long company projects each with a company chosen by the participant.

Faculty

Faculty members at Bologna Business School work together offering outstanding teaching standards. An international and interdisciplinary approach is guaranteed by a joint team of distinguished national core professors, adjunct, visiting professors, guest speakers and top managers.

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