MASTER IN Business Management / Asian Markets

VENTURING BEYOND THE BORDERS

The aim of the Asian Markets track of the Full Time Business Administration Master’s course is providing the necessary skills and tools to grasp new business opportunities in the Far East, with a special focus on China and Japan.

The challenge awaiting the managers of the high-end Italian companies is to combine management with the Eastern market regulations and culture, envisaging the possibility of setting up a partnership or planning a direct presence of the organization.

The internationalization process in Asian markets cannot but be based on the analysis of real issues, to be dealt with on a daily basis by those who operate in those markets, like the issue of intellectual property and local partnerships and the ethical dimension connected to the protection of labor. Visiting professors, guest speakers and top managers in the sector will provide their view on these aspects.

Attending the Full Time Business Administration / Asian Markets Master’s course is for many students the ideal extension of a foreign language university degree: the push towards a managerial career both with companies exporting to those countries and with Asian companies having offices in Italy.
The Master’s is part of the offer aimed at combining business administration with the characteristics of the sectors envisaged. The program features three cycles, with classroom activities, group work and workshops and finally an internship at a company. The classes preceding the internship alternate lectures on the topics of the internationalization in Asian markets and practical exercises, by way of three corporate projects lasting a month each and a longer project, lasting over six months.

Businesses need resources to succeed in new markets: get in touch with the course program manager if you wish these businesses to find you.

 

THE MASTER IS AN INVESTMENT.
THE HONOR LOAN IS THE WAY TO FUND IT.

PerTe Prestito Con Lode”, a long-term and low-interest honor loan, with no collateral required to cover the full amount of the tuition fee.

 

 


Angelo Manaresi

Angelo Manaresi

Director of Studies
angelo.manaresi@unibo.it

" If you have passion for oriental cultures and wish to acquire professionalism and the tools for having a crucial role in the internationalization process of companies in this market, the Master in Business Management is the key for taking a leap in superiority and will allow you to acquire a recognizable professionalism which is highly sought after by companies. "

CLASS PROFILE 2016/2017

ACADEMIC BACKGROUND

  • 25

    AVERAGE AGE

  • 50% F - 50% M

    GENDER

Structure

The Master in Business Management – Asian Markets is a full-time program structured in 1,500 hours of learning activities over 12 months of study, divided into: 360 hours of lecturing, an estimated 540 hours of independent study, and 600 hours of internship.
The structure of the Master is divided into three terms:

  • First term: December -April, in Bologna
  • Second term: May-July
  • Internship: September-December

Classroom participation is about 30 hours per week structured in order to allow time to work in groups, while not neglecting individual students focus and management of interpersonal relationships. The course is enriched by 3 extensive company projects with a sectorial approach (each lasting one month) that are spaced and integrated with classroom activities and case studies.
The Master offers Business Administration courses intended to consolidate the conceptual knowledge and the operational techniques that are applied to companies. There are also courses and projects with a focus on sectorial issues of Asian Markets. Business Administration courses are concentrated mainly in the first term and are common to all the Master specializations; while track specific courses and company projects take place in the second term.
Given the importance of English language in business, the School offers the opportunity to participate in English conversation sessions within the classroom.

The Master program is constantly updated and adjusted to market needs through continuous interaction between faculty and a specific Management Committee:

Fabrizio Andalò, Export Manager, Zucchetti • Saverio Bellomo, International Operations Director, Eclipse Aerospace • Massimiliano Brescia, International Sales Manager, AbbVie • Davide Caramico, Global Brand Manager, Ferretti Group • Franco Magagni, Independent Management Consulting Professional • Fabio Martinelli, Member of the Executive Committee, Sfir Group • Marco Mazzanti, Group Technical Director, Gruppo PBM • Luca Rossi, Vice General Director, Confindustria Emilia-Romagna • Tiziano Toschi, Senior Vice President Global R&D, Electrolux Major Appliances • Marcello Zannini, Innovation Director, Calzoni

COURSES

This course focuses on the main components of accounting, budgeting and cost analysis. In addition the course will train students on how to analyze economic-financial forecasts and budgets as well as understand the measurement and interpretation of the economic-financial performance of the company. Calculation and analysis in decision-making, management supervision, strategic control and strategic cost management will also be explored.



This course, taught by a native speaking English teacher with the aid of language laboratories, is dedicated to achieving a more in depth practical English language skills, with particular emphasis on the language as it is used in business and commerce nationally and internationally. The course requires a good level of English at the start.



Over the last decade sustainability and corporate social responsibility (CSR) practices have become paramount for companies as well as for the society at large. Although most companies have developed sustainability programs over the years, as they are cutting carbon emissions, reducing waste, and otherwise enhancing operational efficiency, we are witnessing a mishmash of sustainability tactics that does not add up to a sustainable strategy. To endure, a sustainable strategy has to cope with the competing – and apparently divergent – interests of all stakeholders: investors, employees, customers, governments, NGOs, society and the natural environment.

The purpose of this course is to initiate a debate around the role and functioning of modern corporations as sustainability challenges, opportunities and solutions emerge. In particular, the objective of the course is to detail and disentangle the links between sustainability, CSR and the key role that digital technologies can play as a mean to translate sustainable strategies into effective outcomes.

Within this perspective, three major learning outcomes are expected:

  • To allow students to gain a solid and robust understanding of what sustainability and corporate social responsibility mean in a business context;
  • To allow students to understand key approaches and frameworks for measuring and reporting sustainability and CSR in organizations;
  • To gain an understanding of what sustainability oriented innovation means and how it can be applied to a digital organizational context.

In order to achieve these objectives the course will combine (i) case studies and whole class discussion; (ii) talks by business leaders and managers dealing with sustainability issues; (iii) lectures.



The evaluation of how economically sound a project or investment is, determining the value of a company, understanding the fiscal variables which determine an optimal financial structure. Corporate governance, venture capital and the main issues inherent to the listing of companies on the stock exchange. The functions of the principle derived tools and their use when covering financial risks of the company.





The objective of the course in Digital Marketing is to provide the necessary knowledge for successfully implementing a marketing strategy utilizing new information technology, analyzing the needs of the client, the company communication and sales. A principally quantitative approach for measuring the effectiveness of Digital Marketing activities, which finds their natural application in an online context (e.g. Social Media, E-Commerce, Direct Marketing), without overlooking the application of new technologies in an offline context (e.g. Apps and Mobile Marketing in a modern Retailing environment). At the end of the course, it is expected that the students will have acquired a high level of knowledge on the main tools used in the field of Digital Marketing, allowing them to: define and implement a coherent Digital Marketing strategy; select the best suited tools based on strategic objectives; monitor the effectiveness by means of rigorous analytical procedures.



Developing international markets for Italian companies assumes a working knowledge of the practices of international trade and the main standards that apply. In this course we will discuss business strategies in light of the competitive and regulatory context, with particular reference to Asian markets.

This course structure consists of select lectures and three company projects.

LECTURES: In Asian markets companies often use a systematic approach or one that is linked to specific opportunities. In this master we will discuss the strategies of firms and the relationships among the analysis of the Asian market in selecting new markets and commercial strategy for businesses.

COMPANY PROJECTS: The course also includes 3 business projects of 1 month each. The projects are carried out by working in groups of 4-5 participants and begin with the presentation of the company by a manager of a company that is a partner in the School’s network. The manager details to the group the scope of the project. During each project work, participants are assisted by a tutor; at the end of the month there is a meeting with the management and a presentation of the deliverables created by the participants. Teachers and management both provide an assessment, in order to review both the originality of the managerial solutions proposed as well as their practical feasibility and implementation potential in a real life business context.



From business model to marketing operational plan. The basic conceptual and quantitative tools necessary to understand, analyze, and build relationships that a company establishes with its own market: the centrality of the customer, the study of purchasing behavior, the processes of segmentation and positioning, development of new products and diffusion of innovation, pricing decisions, distribution and communication.



Introduction to marketing research: descriptive analysis. Utilizing probability and hypothesis in marketing research. Design and technical development finalized for collecting primary data. Data analysis: regression. Segmentation and clustering techniques. Perceptual maps and positioning.



The course focuses on issues related to the management of materials along the supply chain, from suppliers to distribution channels. In this regard, they have a vital role. Managerial and organizational decisions made about the relationships with external companies with which we relate to, are the focal point of the course. In analyzing the vertical relationships between firms, the course seeks to develop: sensitivity to the Strategic Importance of the reports, the technical and managerial knowledge needed to deal with the decisions in the matter and organizational skills needed to manage them.



Learning method

The educational sessions provide different learning methods, including lectures, simulations, discussions of case studies and presentations by companies, testimonies, group work.
The curriculum is completed with master lectures held by professionals from the worlds of business, academia and politics, with opportunities for discussion and interaction with the business world through case histories.

The program is developed in close collaboration with business partners both during the courses, split into two phases, and during the three sectorial company projects; the didactic approach is totally different from traditional university courses, as the lessons of the Master provide practical tools which allow practitioners to carry out concrete projects.
This project vision consists of:

  • A business plan (January to December) developed during the whole Master
  • 3 major projects of 1 month each (May, June and July) related to the chosen field
  • Other shorter projects within single lessons
  • The final project for the internship.

CAREER DEVELOPMENT

Building synergies with businesses is a priority and a distinguishing characteristic of all programs of the Alma Bologna Business School, including the Master in Business Management – Asian Markets.
The School is fully dedicated to preparing students for the job market and it accomplishes this through systematic career development, with an ongoing commitment to combine the best professional projects by students with the demands of businesses.

The internship is an excellent springboard to the professional world, evidenced by the fact that six months after completing the full-time master at Alma Bologna Business School, an average of 90% of alumni are working in a company.

Alumni

Federico De Chirico

Hub Logisitcs Specialist, OIES PTE, Schlumberger Group, The Netherlands
MGI - Asian Markets (a.y. 2014/2015)

"After my Bachelor's degree in "Languages, culture and society of Asia", I decided to apply for the Master in BBS in order to acquire important competences to work in a company. The professionalism of professors and a learning method focused on practical application of fundamental themes discussed during the lessons allowed me to internalize concepts and skills used in business sector. As a result, I learnt methods and contents that I had never heard before. At the end of lecturing fulltime, I began the internship in an American multinational corporation of the agricultural industry.
In this context, I worked on analysis and logistic planning. I believe that I could not have this opportunity thanks to my my Bachelor's degree only. At the end of the internship period, I was chose by the same multinational corporation for another project in the logistic european center in Rotterdam. Finally, I can say that given a second chance, I would do this Master all again. It is a learning program that offers the concrete possibilty to acquire the right skills to work in a company...It proves to be an important key to enter in the labour market!"

Lorenzo Vezzani

Junior Key Account Manager, Unigrà
MGI - Asian Markets (a.y. 2014/2015)

"The Master can change your life. It happened to me. Development from a personal, professional and human point of view. After the Bachelor's degree in Law, Master in Business Management provided me essential skills to enter in the labour market with a more clear idea of my possible role in a sound enterprise. Sixth months in classroom, three monthly projects work and relationa networks created during the lessons have been fundamental to do a good internship at the export office of an important food industry in the province of Ravenna: Unigrà s.r.l. A the end of the internship, I was recruited by the same industry with an open-ended contract. My role now is Junior Key Account Manager and I take care of the european customers. I think that I could not have reached this goal without the skills improved during the Master."

Federica Sovrani

Junior Export, La Vecchia Dispensa
MGI - Asian Markets (a.y. 2012/13)

"For me the master was a major departure from the way I originally viewed education. The revolutionized program provided me with the mindset needed to confront corporate life: at last I experienced how theoretical content is applied to practical cases and understood the consequences of certain choices. It was also a stepping stone to the professional world thanks to the numerous contacts provided by the team of professors, all of whom are individuals who shine in their profession. Today I'm Marketing Assistant at Gruppo Alpargatas where I work on the Brand Havaianas. I am satisfied with my choice and would repeat this journey a thousand times!"

Francesca Canestrelli

Admin department Assistant, Huawei Technologies Italia S.r.l.
MGI - Asian Markets (a.y. 2012/13)

"My decision to enroll in the Master in Business Management stems from my desire to integrate my university background in linguistics with specific economic knowledge, with the idea of being able to deal with professional companies with greater confidence and determination. The teaching methodology used by teachers of Bologna Business School, which emphasizes the integration of theoretical learning in the classroom with corporate projects in the field, has given me the knowledge and tools required to do business at the international level. In fact, a few months after the end of the course I began working for one of the giants in the Chinese telecommunications field, capitalizing on all the skills and knowledge obtained during my experience at BBS."

COMPANIES

Over the years, our partners have been constantly involved in the activities, which make up the structure of our programs. Companies belonging to our network take part in project works and master’s lectures; they actively contribute by engaging with students through guest lecture sessions and by organizing company visits.

Our partners are the first supporters of our students by providing scholarships, internships and professional opportunities.

The Bologna Business School business partners for the Master in Business Management – Asian Markets are:

AESSE PROJECTS – Antonio Croce AUTOMOBILI LAMBORGHINI BASSI srl BIOTEX srl BOLOGNA CONGRESSI VM LES COPAINS CASONI LIQUORI CERERIA TERENZI CEVICO DIEGO DALLA PALMA COSMETIC GROUP EGS SOLUTIONS FERRARIO srl GEA TECHNOFRIGO IOSA GHINI ITS GROUP LA-VIS CANTINA REVLON SCHLUMBERGER ITALIANA spa SOLAIR TECHNE TVS spa UNIGRA’ VITICOLTORI PONTE

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FEES

The tuition fee for the Master is 11,200 euros (VAT free) to be paid in three installments:

  • First installment: 1.500,00 euros
  • Second installment: 6.000,00 euros
  • Third installment: 3.700,00 euros

The fee includes participation in the Master, all the study material available through the online platform, and access to the services and facilities of Alma Bologna Business School such as: personal account for the Alma wi-fi, use of the PC in the Computer Lab, access to the study areas, access to the internal gym, special rates for the School restaurant. Furthermore, the fee gives participants the right to take advantage of the supporting activities of the School, such as the language courses and the master lectures by invitation. Free parking is also available within the BBS campus.

Additionally, with the Student Card of the University of Bologna, students have access to all of the university facilities, including over 100 libraries, digital resources and study halls (including databases and online subscriptions); the three city center canteens and all university student related discount offers. More information is available on the site of the University of Bologna:  http://www.unibo.it/it/servizi-e-opportunita

HONOR LOAN

Thanks to the agreement between Bologna Business School and Intesa Sanpaolo, participants are eligible to apply for “PerTe Prestito Con Lode”,  a long-term and low-interest honor loan.

Main characteristics:

  • Loan amount equal to the enrollment fee
  • Reduced interest rate
  • No collateral required
  • Repayable in 10 years
  • No early closing fees

 

Download the description document here.

SCHOLARSHIPS

Bologna Business School gives partial scholarships, which are merit based and awarded to students who are among-the first to classify during the selection process. At the end of the study period, the school will award a prize to the best student.

You can get support for the application costs by sponsorships through third parties i.e. public bodies, charitable foundations or companies.

INPS
Thanks to the contribution of INPS (Istituto Nazionale della Previdenza Sociale), in the academic year 2016/2017, scholarships of 10.000 euros will be available to INPS employees or retired members, to their children or orphans.

For futher details on the application procedures visit the INPS website.

REQUIREMENTS

Applying is open to all undergraduate degrees of the old and the new system. The degree must be obtained on or before the expiration date of enrollment in the Master.

For auditors, an undergraduate degree is not necessary.

APPLICATION PROCESS

Admission to the master requires that you pass the selection stage. The selection stage consists of:

  • a written exam in general knowledge and a math-logic exam.
  • a written exam to test your level of English.
  • a motivational interview to verify the candidate’s professional project with regard to the objectives of the master course.

FAQs

The second level Master is accessible only to those who have a bachelor's degree from the old system or a Laurea Magistrale/Specialistica. To access the first level Master a three-year undergraduate degree or a bachelor’s degree in the old system is sufficient.
Access to a first level University Master requires at least a three-year Bachelor’s degree (or the Bachelor’s degree in the old system); for a second level Master's Degree, the Laurea Magistrale/Specialistica (or the Bachelor’s degree of the old system) is necessary.
Enrolling in multiple university courses is not allowed. Therefore, if you are already enrolled in a degree at this or another university prior to registration into the master you are required to apply for a suspension of studies ("career freeze") at the secretariat of the specific School. During the suspension period you will not be able to undertake exams nor accumulate attendance related to the suspended degree.
Yes, you can enroll prior recognition of the degree at the Italian Embassy or Consulate in the country where it was obtained. More details are available in the tender announcement.
Upon registration and payment of the admission fee, you must submit or send via registered mail to Alma Bologna Business School (Via degli Scalini 18-40136 Bologna), the following documents:
• a copy of the receipt for the fee of 60.00 euro for administrative services;
• summary sheet;
• a copy of your ID;
• Undergraduate Degree (or substitute statement);
• curriculum vitae;
• any additional titles to be assessed for admission purposes.
No, once you pass the selections, you can decide whether to formalize the registration to the Master through the registration process. However, it is essential to participate in the selection process and to pass it in order to be able to register.
It is essential, for the purpose of registration, to have completed the degree by the registration deadline.
As long as you have passed the selection process, you can still register as an auditor.
An auditor is someone who participates in a master and who has passed the selection stage but doesn’t have an MA/Specialist degree/degree according the old system/ or hasn’t be graduated within the call’s deadline. An auditor can participate in all lessons, academic activities and to the internship (not compulsory). An auditor doesn’t need to take exams and therefore is not awarded CFU. An auditor will however receive a certificate of attendance by the University of Bologna. Instead of paying €11.200 an auditor pays €9.200
CFU or Crediti Formativi Universitari is a tool to measure the quantity of learning required, including independent work necessary for the student to acquire the knowledge and skills in the subject matter of each specific course.
A credit (CFU) generally corresponds to 25 hours of work including lectures, tutorials, etc., but also independent study. For each academic year, a full time student in the course requires an average amount of work equal to 60 credits, ie. around 1500 hours. The credits are acquired by passing the exam or other testing.
The credits are used to compare different courses in Italian and European universities through an evaluation of the student workload required in certain subject areas in order to achieve the educational objectives defined. They facilitate student mobility between different courses of study, but also between Italian and European universities. Loans acquired during a course of study may be approved for continuing in other courses of study.
The University of Bologna uses the ECTS system accurately applying the European Credit Transfer System (ECTS) in all courses of the first cycle (Laurea), second cycle (Laurea Magistrale) and unified cycle. ECTS is a recognized standard created with the goal of supporting mobility and cultural exchange among students at the European level. This standard allows for the comparison of credit systems used by Universities and higher education institutions in Europe, to plan and implement the learning path of students. This allows students who study in one country to see their studies recognized at an institution in another country that applies the same standard.
Yes, every Master is composed of multiple courses, each with an exam at the end and based on whose completion the student earns the relative CFU for the course.
You can contact the Help Desk directly via e-mail: help.studentionline@unibo.it, or by telephone: +39 0512099882; or you can apply online: https://studenti.unibo.it/sol/welcome.htm
The School supports students in finding housing, providing references of accommodation facilities and private residences that have been used by former students.
The School organizes several occasions for meetings, discussion, networking, training, refresher training reserved for the Alumni Community (those who have attended a course in Alma Bologna Business School). For further information visit the Community section of our website.
Unlike the Laurea Magistrale or Specialistica, a University Master's degree actively involves students in practical cases, providing skills that facilitate immediate entry into the labor market. Specifically, the Master in Business Management, before the internship period, requires the development of a business plan that is carried out for the duration of the master and 3 one-month-long company projects each with a company chosen by the participant.

Faculty

Faculty members at Bologna Business School work together offering outstanding teaching standards. An international and interdisciplinary approach is guaranteed by a joint team of distinguished national core professors, adjunct, visiting professors, guest speakers and top managers.

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