Many companies are nowadays reorganizing their business focusing on the challenges brought by digital transformation. The Executive Master in Digital Business has been designed for those who want to operate effectively in the e-business environment and manage either the start-up of new e-business activity or the transformation of existing business processes. Participants will get the techniques to evaluate and manage the development of innovative organisations and manage enabling e-business technologies All the operational functions of a business will be analyzed and empowered along with this program, under key concepts of strategic breakthrough and processes integration. THE MASTER IS AN INVESTMENT. THE HONOR LOAN IS THE WAY TO FUND IT. “PerTe Prestito Con Lode”, a long-term and low-interest honor loan, with no collateral required to cover the full amount of the tuition fee.
" Digitalization is a great opportunity to explore and exploit new sources of value creation. However, an effective digital strategy requires a wide range of relevant factors: smart vision of business model, technology skills, ability in the use and interpretation of a variety of data, and last but not least, people engagement and passion. "
" To face the challenges of the digital age, companies need managers that feel comfortable with the constant evolution of the technological context and of the social context and at the same time that are able to identify and maintain the direction of the business strategy and brand strategy. "
- Management of Digital Transformation
- Management of Omnichannel Business
- Management of E-Commerce Platform
- People Management in Digital Transformation
- Customer Engagement and Customer Insights
The Master is open to graduates who should have professional experience of at least 3 years and to people who do not hold a degree. In the latter case, a minimum of 5 years of work experience is required.
Manager of Customer Service, Oxygroup
EMDB (ed. 2016/2017)
"The Master is a great starting point to learn about and explore ideas and professional tools for anyone looking to be on the cutting edge in his working field."
Luxury E-commerce Consultant
EMDB (ed. 2016/2017)
"After some international working experiences for fashion companies specialized in the e-commerce I decided to do this Master to deepen my knowledge of the technical aspects of the Omnichannel strategies and of the current retail."
E-commerce Manager, Encomm
EMDB (ed. 2016/2017)
"The Master is a great opportunity to analyze issues linked to the company digitalization process. Sharing ideas, successful case studies and the continuous presence of many e-business experts are key elements of the program."
Diego De Renzis
Entrepreneur, Technology Advisor & Digital Strategy Consultant
EMDB (ed. 2016/2017)
"Thanks to the various discussions with managers and professionals from different sectors during the Master, I could understand how the key to redesign the future is the interaction between a new business model creation and the enabling technologies."
The Executive Master in Digital Business is a master made of people, in which you create formal and informal opportunities for discussion, in order to facilitate the exchange of ideas and experiences among the participants. Networking is further developed between students of the same class, between participants and lecturers, as well as with students from other courses and with the School community.
The didactic program is characterized by an interdisciplinary approach which provides different teaching methods and activities.
HACKATHONS AND FOCUS SESSIONS
Two practical activities concludes each module:
COMPANY DIGITAL BUSINESS ANALYSIS
Participants will work in teams on the digital business analysis on an assigned company; during the Master they develop pitches on its digital business potential (digital business innovation and digital business generation) and they develop it into final Project Work.
The project work concludes the didactic program and consists in the deployment of the company business analysis made during the previous modules. The project is a key benefit both for the participants and the companies. The project work is the activity that distinguishes the program and allows students to deepen their practical knowledge of both techniques and tools.
Direct contact with managers and key players of important companies represents a great opportunity for learning and networking.
The Center for Digital Business Education provides a unique range of education programs and masters education in the field of digital business, by combining the skills of the two funders: the unparalleled international experience of YOOX NET-A-PORTER GROUP and the solid expertise in managerial training of Bologna Business School. The CDE is supported by a number of prestigious selected partners, each of them leader in a specific industry. Boston Consulting Group, strategy consultants, Google, leader in search marketing and digital solutions, Group M / WPP’s digital marketing and online advertising, IBM, leader in technology solutions for digital. The partners contribute actively in the project, both through the offer of scholarships and giving their managers as teachers, thus ensuring a perfect mix of academic and managerial skills.
The Executive Master in Digital Business is a 10-month part-time program compatible with employment or other professional activities. It consists in 11 on-campus meetings 3 days per month (from Thursday to Saturday), online training activities, 1 kick off day and 1 final day for the Project Work presentation.
The Master is divided into 3 modules:
Many academics and practitioners see big data revolution like electrification, which changed the world and the economy. Big data and business intelligence have become increasingly important in both the academic and the business communities over the past two decades. For example, based on a survey of over 4,000 information technology (IT) professionals from 93 countries and 25 industries, the IBM Tech Trends Report (2011) identified business analytics as one of the four major technology trends in the 2010s. The course has the goal to highlight the connection between big data and business intelligence and the impact of this relation to the business model of companies, with a specific focus on digital business.
Business model analysis is important for both startups and new businesses, which need to discover a successful business model, and for established businesses, which often need to defend or evolve their business models. The goal of this course is to help participants develop a systematic way to think about business models through exercises, case studies, examples and guest lectures by innovative entrepreneurs.
-Learn about new and emerging business models
-Understand the economics underlying common business models
-Present your business model in a coherent and logical fashion
-Design a business model for your innovation
-Acquire tools for analyzing the business models of competitors and incumbents.
Over the last decade sustainability and corporate social responsibility (CSR) practices have become paramount for companies as well as for the society at large. To endure, a sustainable strategy has to cope with the competing – and apparently divergent – interests of all stakeholders: investors, employees, customers, governments, NGOs, society and the natural environment. The purpose of this course is to detail and disentangle the links between sustainability, CSR and the key role that digital technologies can play as a mean to translate sustainable strategies into effective outcomes.
Through case studies, group discussions and examples of speeches of entrepreneurs and managers, participants will:
Today consumers use to buy and get services immediately when they want and need them. Enabling online transactions and mobile transactions is not only a way to monetise and get more customers, but also a real and tangible benefit for people that does not want to lose time in traditional way of payment. A modern payment system unlocks the opportunity of new business models like subscription based services, automatic restock, account sharing and so no. A key aspect of payment services is security, not only related to monetary transactions safety, but also for anti fraud management processes and privacy of historical purchases that can be a very powerful and risky way to profile customers.The purpose of this course is to present basic knowledge of online monetary transactions and security of digital ecosystems.
The course focus on the transition from traditional to individual, context-aware, real-time customer interaction. The rise of social media and digital channels has provided companies with the opportunity to learn more about their customers and to contact them more quickly and directly. At the same time, customers’ expectations of companies with regard to customer management, customer service, and marketing have evolved. The course analyzes how companies adapt their customer relationship management to deal with the digital challenges and opportunities that have come with this change. Companies are transitioning their customer relationship management to focus more on online customer interactions and real-time engagement.
The high volume of interrupting messages people are receiving daily (and nightly) makes extremely difficult to win consumer attention today more than in the past. For this reason brands need to communicate values, services and products they want to promote in the right moment and device people want and need, providing a real and tangible benefit to them. Technologies, today gives us this opportunity. A modern successful campaign is built not only on creativity and execution, but also on data, software and real-time operations that guarantee effective media buying and message customization. The course has the goal to highlight the key elements to design, create, manage and measure successful digital advertising campaigns.
Social media has radically changed the way brand communicate with masses. Social Media are platforms that connects millions of people and brands around the world, enabling conversation, content sharing and more generally human interactions. The more meaningful the content – the greater the share of voice. An effective use of these platforms is driven by a data and consumer insights based content strategy able to engage influencers that most matter for a specific brand and by a tech-driven distribution strategy of content. The purpose of this course is to provide knowledge and skills that unlock the opportunity to connect brands with people around the world in a relevant and valuable way.
The key factor for a company and a brand is to be able to provide its customers with a unique and distinctive experience, in particular in the digital era. The experience should be consistent with a purpose and with relevant values that have a positive impact in people's lives. The ability to design and develop the experiences is a discipline that combines design, strategy, innovation and technology. The aim of this course is to provide managers with knowledge and tools so that companies can govern the end-to-end process. During the course you will be introduced to the stages of Discovery, Concepting, UI Design and Build experience.
FOCUS SESSION - The goal is to develop participants' awareness of their own leadership style and boost some of their key skills to manage processes of change in risk situations with authority. The program is based on experiential learning: Participants alternate meetings which are aimed at doing tasks at different moments to observe their behavior, participants will benefit from the assistance of professionals and managers who have significant experience in leading groups and organizations to excellent results.
Business performance analytics is the extensive of data and analytical methods to understand and control business dynamics and performance. The aim of this module is to provide participants with tools and model for the comprehension of the big picture and the design of a firm’s business map; definition of a business performance model; identification and selection of key success factors, information needs, (big) dta sources for performance management; the assessment of performance factors and dynamics; the development of simulations and scenarios; specific tools and models include: financial roadmaps, cost analytics, process, customer, competitors, suppliers measures. Teaching methods: business case discussions. Caso Watson (Performance Management, Digital Analytics)
The tools for strategic analysis. Strategy and value creation. Industry analysis and competitive advantage. Analysis of competitors and an enlarged competition model. Resources and skills as essential ingredients of the strategy. The nature and sources of competitive advantage. The strategy of cost leadership and differentiation. Competitive advantage in different market conditions. Value chain and cost analysis. The production system and the value system. Technology and innovation management. Competitive advantage in industries with different levels of maturity.
The learning method of the Master alternates classroom learning with distance learning activities on the School’s e-learning platform, which is constantly monitored by a specific tutor.
The distance learning activities entail a weekly work-plan on the School’s e-learning platform that provides an individual learning activity overseen by the specific tutor. The platform is equipped with a Forum aimed at the real time sharing of comments and follow-up between professors and participants.
HOW COURSES WORK
Courses last an entire residential and focus on a main subject area, ensuring an effective path to progress.
The Master is held in two different locations: a physical one at Villa Guastavillani, home to the Bologna Business School in Bologna and a virtual one i.e. the e-learning platform. Participants will be asked to write papers on the themes they have dealt with during each course with the support of a specific tutor on the e-learning platform.
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The tuition fee for the Master is
Special rates are available for registrations completed by May 31, 2017. Per informazioni firstname.lastname@example.org
The registration fee includes:
Special rates are also avalaible for companies that participate in the Business Network of the School.
Thanks to an agreement between Bologna Business School and Intesa Sanpaolo, Master participants can receive the honor loan “PerTe Prestito Con Lode” without guarantees and at a special rate.
Special reductions are available through participants own interprofessional funds:
Fondimpresa – for middle management: fondimpresa.it
Fondo Dirigenti PMI – for managers of industrial SME: fondodirigentipmi.it
Fondirigenti – for directors: fondirigenti.it
Fon.Coop – for cooperative companies: foncoop.coop
Fondimpresa finances education for product’s and/or process’ technological innovation concerning its SMEs of the manufacturing sector. For further information click here.
The Executive Master in Digital Business is at its first edition. It is addressed to managers and talented professional who want to boost their careers in the following fields:
The program is open to graduates who should have professional experience of at least 3 year and to persons who do not hold a degree. In the latter case, a minimum of 5 years of work experience is required.
The selection process is made through an analysis of the Curriculum Vitae and an individual interview, aimed at identifying the professional profile of the candidate and the consistency with regard to their
participation in the master. In order to apply for the Master selection, a Curriculum Vitae must be sent to email@example.com.
Candidates will be contacted for making an appointment for the selection interview with the Directors of the Master.
Faculty members at Bologna Business School work together offering outstanding teaching standards. An international and interdisciplinary approach is guaranteed by a joint team of distinguished national core professors, adjunct, visiting professors, guest speakers and top managers.
Head of Digital Channels and Business Development
Marketing and Management Consultant
European Head of Business Strategy Services
AKQA - WPP
Center for Innovative Management Six Seconds, The Emotional Intelligence Network
Associate Professor of Information Elaboration Systems
University of Bologna
Full Professor of Innovation Management
University of Bologna
Assistant Professor of Business Engineering
University of Bologna
VP Sales & Marketing Italy
Associate Professor of Business Economics
University of Bologna
Business Consultant and Adjunct Professor of Marketing
University of Bologna
Associate Professor of Marketing
University of Bologna