Nereo Sciutto is President and Co-founder of Webranking (the leading search marketing agency in Italy). Author of ""Managing to evaluate websites, how to control costs and to measure the results of an investment on the Internet,"" Il Sole 24 Ore, Milan, 2003. Previously, he has been a member of the committee of directors of IAB Italy. His main areas of expertise include: SEO, SEM, Web Analytics Intrapreneurship, Web Marketing, Public Speaking, Qualified Teacher Blogging, Online Advertising, Google Adwords, Conversion Optimization, Digital Marketing, Online Marketing, Marketing, New Media, E-commerce, Social Media Marketing, Web Project Management, Google Analytics, Digital Strategy, Advertising, User Experience, Affiliate Marketing, Mobile Marketing. He obtained the title of Software Engineer at the University of Modena and Reggio Emilia.
This course explore how search marketing works, both SEO (Search Engine Optimization) and paid search. Web analytics and CRO (Conversion Rate Optimization) topics are also covered as well as: industry main player and trends, software tools, testing methodological approach. Students will also be challenged to test the theories through real business cases.