Matteo
Mura


Mura
Italy Associate Professor of Performance Management University of Bologna Core Faculty
Email contact Download CV

BIO

Matteo Mura, Ph.D is Assistant Professor of Business Engineering at the Department of Business Science at the University of Bologna. He is a Visiting Professor at the Cranfield School of Management. He performs research activities and consulting on the subjects of performance management and strategy implementation, knowledge sharing, sustainability, analysis and corporate stakeholder management. He is currently active in an international project aiming to understand how organizations can managerial control systems for generating both efficiency and innovation. He teaches Economics and Business Organization at the School of Engineering at the University of Bologna and holds courses in Operations Management and Business Analytics at the Cranfield School of Management and the Warwick Business School.

COURSES

Over the last decade sustainability and corporate social responsibility (CSR) practices have become paramount for companies as well as for the society at large. Although most companies have developed sustainability programs over the years, as they are cutting carbon emissions, reducing waste, and otherwise enhancing operational efficiency, we are witnessing a mishmash of sustainability tactics that does not add up to a sustainable strategy. To endure, a sustainable strategy has to cope with the competing – and apparently divergent – interests of all stakeholders: investors, employees, customers, governments, NGOs, society and the natural environment.

The purpose of this course is to initiate a debate around the role and functioning of modern corporations as sustainability challenges, opportunities and solutions emerge. In particular, the objective of the course is to detail and disentangle the links between sustainability, CSR and the key role that digital technologies can play as a mean to translate sustainable strategies into effective outcomes.

Within this perspective, three major learning outcomes are expected:

  • To allow students to gain a solid and robust understanding of what sustainability and corporate social responsibility mean in a business context;
  • To allow students to understand key approaches and frameworks for measuring and reporting sustainability and CSR in organizations;
  • To gain an understanding of what sustainability oriented innovation means and how it can be applied to a digital organizational context.

In order to achieve these objectives the course will combine (i) case studies and whole class discussion; (ii) talks by business leaders and managers dealing with sustainability issues; (iii) lectures.



Every year, our society uses the amount of resources that it takes planet Earth a year and a half to regenerate. This and other global, empirical evidence items bring the topic of sustainability at the center of the economic, political and social debate. Recent studies have shown the way in which a sustainability-oriented management approach adopted by certain companies leads to a medium-long term competitive advantage versus competitors, a success achieved also thanks to the ability to innovate the business model and introduce measuring tools to monitor and manage at best the value creation process. The aim of the course is to start a debate on the possible ways to introduce sustainability policies and practices for companies. In particular, by way of case-studies and traditional lectures, the course will deal with three main topics:

  • Business sustainability and triple bottomline
  • Sustainability-oriented innovation
  • Green business models


Over the last decade sustainability and corporate social responsibility (CSR) practices have become paramount for companies as well as for the society at large. To endure, a sustainable strategy has to cope with the competing – and apparently divergent – interests of all stakeholders: investors, employees, customers, governments, NGOs, society and the natural environment. The purpose of this course is to detail and disentangle the links between sustainability, CSR and the key role that digital technologies can play as a mean to translate sustainable strategies into effective outcomes. Through case studies, group discussions and examples of speeches of entrepreneurs and managers, participants will:
  • gain a solid and robust understanding of what sustainability and corporate social responsibility mean in a business context;
  • understand key approaches and frameworks for measuring and reporting sustainability and CSR in organizations;
  • understand what sustainability oriented innovation means and how it can be applied to a digital organizational context.


The purpose of this course is to initiate a debate around the role and functioning of modern corporations as sustainability challenges, opportunities and solutions emerge. In particular, the objective is to detail and disentangle the links between corporate strategy, sustainability, and performance measurement systems as a means to translate sustainable strategies into effective outcomes and, at the same time, to provide investors and external stakeholders with a set of metrics that appropriately identify a company’s sustainable value and competitiveness.

Within this perspective, four major learning outcomes are expected:

  • To allow students to gain a solid and robust understanding of: (i) what a corporate performance measurement system is; (ii) how it can be developed and used; (iii) how it supports the formulation and implementation of a sustainable business strategy;
  • To allow students to understand key approaches and frameworks for measuring, assessing and reporting sustainability and corporate social responsibility;
  • To equip students with the necessary tools and techniques to evaluate green investments from both a financial and non-financial perspective;
  • To allow students to understand the key drivers behind the consistent and continuous growth of renewable energy as an industrial sector globally, and how policy, technology and capital interact together creating its backbone.


The course will explore and analyze typical problems associated with operations management and address them through quantitative modeling in support of decision making. The issues will be handled by combining a business-oriented approach with quantitative methods on a statistical and econometric basis. The main contents are related to: management of production capacity, inventory management and control, service operations, selection and monitoring of suppliers, process optimization and simulation. The main objectives of the course relate to the ability to model complex business situations and to analyze them through technical and quantitative tools designed to monitor and improve business performance, teams and individuals.



FOCUS SESSION - Even though many companies have developed sustainability programs over the years, we are currently witnessing a combination of sustainable approaches that are unable to constitute a truly sustainable strategy. The aim of this workshop is to develop a debate on the role and performance of companies, with regards to sustainability challenges, opportunities, and new solutions. Specifically, the objective is to describe and unravel the connections between management of innovation and the theme of sustainability within companies.