Creating Value With Big Data

April 29, 2016 - 2pm - Bologna Business School - Villa Guastavillani, Via degli Scalini 18, Bologna

Peter C. Verhoef, Professor of Marketing at the University of Groningen presents at Bologna Business School his book Creating Value with Big Data Analytics: Making Smart Marketing Decisions co-written with Edwin Kooge and Natasha Walk.

Big Data. Many organizations are struggling with the explosive growth and diversity of data, or fear missing out. The new book by Peter Verhoef, professor of Marketing at the University of Groningen, Edwin Kooge and Natasha Walk, managing partners of MetrixLab Big Data Analytics, responds to an increasingly urgent need to meet the promise of Big Data.

Welcome and Introduction

Sara Valentini, Associate Dean, Bologna Business School

Guest Speaker

Peter Verhoef, Professor of Marketing, University of Groningen

Conclusion

Elisa Montaguti, Director of Global MBA, Bologna Business School



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